Business phone guide
Best Virtual Answering Service: A Practical Guide to Choosing One
There is no single best virtual answering service for every business. The right choice depends on how your calls arrive, what callers need (simple messages, answers to common questions, or appointment booking), your budget, and whether you prefer human agents, an AI receptionist, or a mix of both. This guide explains the main types of virtual answering services, gives you a checklist for comparing providers, and shows what to verify before you commit — including how call forwarding works with your existing phone number.
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What a Virtual Answering Service Does
A virtual answering service answers your business phone when you cannot. Instead of hiring an in-house receptionist, calls are handled by a remote service: a team of human agents, an automated AI receptionist, or both working together. The service takes messages, answers basic questions about your business, and in some cases books appointments.
It helps to separate this from a full receptionist role. According to the US Bureau of Labor Statistics, in-house receptionists also greet visitors and handle office tasks beyond the phone, so a phone service is not a full employee replacement — it covers the phone side of the job.
Most services work by call forwarding: you keep your existing business number and forward calls to the service when you are unavailable, busy, or after hours. How you set that up depends on your phone carrier or phone system.
- Human virtual receptionists: trained people answer in your business name.
- AI receptionists: automated systems answer instantly using saved business information.
- Hybrid services: AI handles routine calls and escalates to humans when needed.
- Call forwarding connects your existing number to the service, so you keep your number.
Sources: BLS receptionist occupation guide
- For a deeper definition of the role and how it differs from an in-house hire, read our guide on what a virtual receptionist is. what a virtual receptionist is
Human, AI, or Hybrid: Which Type Fits Your Business
Human virtual receptionist services, such as Ruby and AnswerConnect, staff your calls with trained agents. Ruby advertises plans starting at $245 per month as of October 2026, and AnswerConnect offers 24/7 live answering by people. Humans handle nuance well, but plans are priced accordingly and may include minimums, overage fees, or contracts — always verify the current quote, included allowance, and hours before signing.
AI receptionists answer automatically using information you provide about your business. Smith.ai, for example, offers a distinct AI receptionist product with on-demand escalation to its live agent network. AI options are typically priced by the minute rather than per call, and they are available around the clock without staffing schedules.
A practical way to decide: if your callers ask varied, judgment-heavy questions — legal situations, sensitive personal matters — a human service may fit better. If most calls are routine (hours, location, pricing basics, booking a slot), an AI receptionist handles them consistently and can be available around the clock.
- Check whether pricing is per call, per minute, or a flat monthly plan.
- Ask what happens when the service does not know an answer — a good service takes a message instead of guessing.
- Confirm hours of coverage and whether after-hours answering costs extra.
- Ask about contract terms and how included minutes or calls are counted.
Sources: Ruby live virtual receptionists · AnswerConnect business answering service · Smith.ai AI receptionist pricing
- Our AI vs human receptionist comparison walks through the tradeoffs in more detail. AI receptionist vs human receptionist
- To understand how pricing models differ across providers, see our guide on answering service cost. answering service cost
A Checklist for Comparing Providers
Use this checklist when evaluating any virtual answering service. It applies whether the provider is human-staffed, AI-based, or hybrid, and it focuses on things you can verify before you pay.
- Coverage: confirm when the service answers — business hours, after hours, weekends, or around the clock — and how that matches when your callers actually call.
- Message handling: ask what happens when the service cannot answer a question or find a price. Taking a message for you is the honest fallback.
- Appointment booking: if you need booking, ask which calendar the service writes to and whether you must configure your services and availability first.
- Call transfers: if you want calls transferred to you, confirm you must set up the destination and rules yourself, and that pickup is not guaranteed.
- Visibility: you should be able to see calls, transcripts, summaries, and any bookings in a dashboard.
- Number setup: confirm you can keep your existing number by forwarding calls, and ask for setup instructions for your specific carrier.
- Trial or sample: listen to how the service sounds with your own business details before committing.
- For step-by-step setup from choosing a service to forwarding your number, read our setup guide. how to set up a call answering service
Keeping Your Number: How Call Forwarding Works
You do not need a new phone number. Most services work by forwarding your existing number to the service, and the setup steps depend entirely on your phone provider. Mobile carriers use star codes: for example, Verizon wireless uses *72 plus the destination for all-call forwarding, *71 for unanswered calls, and *73 to disable. T-Mobile uses codes like **21*1 followed by the destination and # for unconditional forwarding.
Business landline and hosted systems usually manage forwarding through a portal or their own codes. Spectrum Business Voice handles it in the online account under Voice Settings or Forwarding Manager, while AT&T Phone for Business uses *72 for all calls and *92 for no-answer forwarding. The exact product name on your bill matters — carriers often use different codes for wireless, landline, and hosted products.
One important limitation: Google Voice explicitly does not support forwarding calls from a Google Voice number to an automated system, so a Google Voice number is not a compatible path to an AI answering service.
- Identify your exact phone product (wireless, landline, hosted) before using any instructions.
- Test forwarding with a real outside call after activating it.
- Keep the disable code handy so you can turn forwarding off anytime.
Sources: Verizon mobile call forwarding · T-Mobile short codes · Spectrum Business Voice user guide · AT&T Phone for Business call forwarding · Google Voice linked phone setup
- Our business phone forwarding guide covers forwarding options across common carrier types. business phone forwarding
- If you only want unanswered calls forwarded, see our Verizon conditional call forwarding instructions. Verizon conditional call forwarding
Where AllDayDesk Fits
AllDayDesk is this site's own AI answering service, and it fits the AI end of the spectrum described above. It answers calls around the clock using business information you save, takes messages when it does not know an answer or price, and shows calls, transcripts, summaries, and bookings in your dashboard. You keep your existing number by forwarding calls, with setup instructions that depend on your phone service.
Setup works in a few steps: choose your business or enter its website, check the details it pulled together, hear a personalized sample call, and choose how to connect your phone. The sample is a demonstration only and creates no real booking. New appointments go to the built-in AllDayDesk calendar by default once you have configured your services and availability, and an optional Google Calendar connection is available in Settings after you connect and authorize your account. Changes to existing appointments are passed to you as requests, not confirmed changes.
- Around-the-clock availability describes when the service is available to answer, not a guarantee that every call connects.
- Transfers to you require you to configure a destination and rules; pickup is not guaranteed.
- Pricing is displayed separately on the pricing page, not in this guide.
- To see how automated booking works with the dashboard calendar, read our AI appointment booking page. AI appointment booking
How to Make the Final Call
Start by listing what your callers actually ask for. If it is mostly messages and simple answers, an AI receptionist priced per minute may cost less than a human plan, depending on your call volume — compare quotes at your expected usage. If callers need judgment and empathy on complex matters, compare human services on their included allowance, hours, and contract terms — starting prices like Ruby's $245 per month are only the entry point, and Smith.ai's human service prices per call.
Then verify the practical details: that your phone number can be forwarded, that you can review calls, transcripts, summaries, and messages in a dashboard, and that you can hear exactly how your business will sound before you commit. A service that cannot show you a sample of its own answering is one to be cautious about.
- Match coverage hours to your real call pattern, not to a plan tier name.
- Compare total monthly cost at your expected call volume, including overage rates.
- Confirm calendar and transfer behavior before signing, not after.
Sources: Ruby live virtual receptionists · Smith.ai virtual receptionist pricing
- For criteria tailored to smaller operations, see our guide to the best answering service for small business. best answering service for small business
Pricing
Choose a plan that fits your calls.
Solo $99/moBusiness $199/moGrowth $349/mo
Each plan includes call minutes. Extra minutes cost more. See your estimate before you start. Your first 30 calls are free, with no credit card. Paid plans are monthly; cancel anytime.
More questions, answered
Do I have to change my business phone number?
No. Virtual answering services work by forwarding your existing number to the service. The forwarding steps depend on your carrier or phone system, so use instructions for your exact product.
Is an AI answering service as good as a human one?
It depends on your calls. AI handles routine questions and booking consistently at any hour, while human services handle nuanced conversations. Many owners choose AI for routine volume and keep complex matters for themselves.
Can the service book appointments in my calendar?
With AllDayDesk, new appointments go to the built-in dashboard calendar by default once you have configured your services and availability. An optional Google Calendar connection is available in Settings after you connect and authorize your Google account.
What happens if the service cannot answer a caller's question?
When an answer, price, or appointment is unknown, the service takes a message for you instead of guessing. You can review messages, transcripts, and summaries in your dashboard.
Can I use my Google Voice number?
Google explicitly does not support forwarding calls from a Google Voice number to an automated system, so a Google Voice number is not a compatible path to an AI answering service. Use a standard carrier or business phone number instead.
Hear the receptionist for your own business
Enter your business name or website, check the details, and listen to a personalized sample call before you decide anything. It takes minutes and creates no real booking.
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